BeiQiang Forklift (“we”, “us”, or “our”) owns and operates the website located at https://bq-forklift.com (the “Site”). This Privacy Policy describes how we collect, use, store, disclose and protect your personal information when you visit our website, submit inquiry forms, communicate with us via WhatsApp, email or other channels, or interact with our Facebook/Instagram lead ads.

This policy applies to all visitors, users, prospective customers and other individuals who access our Site or submit their information to us. By using our website and submitting your personal details, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect two categories of information: personal identifiable information and non-personal anonymous information.

1.1 Personal Information you voluntarily provide

We collect information you actively submit to us when you fill out inquiry forms on our site, respond to our Meta lead ads, contact us by email or WhatsApp:

• Full name
• Company name
• Job title
• WhatsApp number / phone number
• Email address
• Country, region and delivery-related requirements
• Your product inquiry requirements (forklift, electric scaffolding, stacking rack, etc.)
• Any other information you choose to send to us in messages

1.2 Automatically collected non-personal information

When you browse our website, we may automatically collect anonymous technical data:

• IP address
• Browser type and version
• Device type, operating system
• Pages you viewed, time spent on pages, click paths
• Referral source (such as Facebook, Google search, direct visit)
• Language preference

This information cannot be used to identify you individually and is used for website analytics.

2. How We Use Your Information

We only use your personal information for legitimate business purposes related to our material handling equipment business:

• Reply to your product inquiries, send product catalogs, technical datasheets, quotations and pricing information for forklifts, electric scaffolding, stacking racks and related accessories
• Communicate with you via WhatsApp, email or phone to follow up orders, delivery, payment and after-sales support
• Process sales, order arrangement, logistics and after-sales service if you place an order
• Send you product updates, new product notices and promotional information related to our equipment (you may unsubscribe at any time)
• Analyze website traffic and advertising performance to improve our website and Meta/Facebook advertising campaigns
• Prevent fraud, security risks and resolve disputes
• Comply with applicable legal requirements

We will NOT sell, rent, lease or trade your personal information to unrelated third parties for their own marketing purposes.

3. Sharing of Your Personal Information

We will only share your data in limited circumstances as below:

• Authorized service providers: We may share necessary information with trusted third-party service providers who assist our business, such as email delivery service, WhatsApp business platform, logistics forwarders, payment service providers and website hosting providers. These service providers are bound by confidentiality obligations and cannot use your data for other purposes.
• Legal requirement: We may disclose your information if required by law, court order, government regulation or to protect our legal rights, property and safety, or the safety of other parties.
• Business transfer: If our business is merged, acquired or sold, customer information may be transferred as part of the business assets.

We will not share your personal information with advertising partners for cross-site retargeting unless you explicitly consent.

4. WhatsApp Communication

If you agree to receive messages from us, we may contact you through WhatsApp for quotation, order follow-up, after-sales and product updates.

You have the right to opt out of receiving WhatsApp marketing messages at any time. You can send a “STOP” message to our WhatsApp number to unsubscribe. We will stop sending marketing messages to you after receiving your request.

Transactional messages (order confirmation, shipping notification, after-sales support) may still be sent even after you opt out of marketing messages.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking tools. Cookies are small text files stored on your device.

We use necessary cookies to keep the website running normally. We also use analytics cookies to understand visitor behavior and advertising cookies for Meta/Google advertisement optimization.

You can adjust your browser settings to refuse cookies. However, disabling cookies may cause some functions of our website to work abnormally.

6. Data Security

We take reasonable administrative, technical and physical security measures to protect your personal information from unauthorized access, loss, alteration, disclosure or destruction.

However, no internet transmission or electronic storage method is 100% secure. We cannot guarantee absolute security of your data.

7. Your Rights

Depending on applicable data protection laws (including GDPR for European visitors), you have the following rights:

• The right to access the personal data we hold about you
• The right to correct inaccurate or incomplete information
• The right to request deletion of your personal data
• The right to withdraw your consent for marketing messages
• The right to request restriction of data processing
• The right to data portability

If you want to exercise any of these rights, please contact us via WhatsApp or email. We will respond to your request within a reasonable time frame.

8. Data Retention

We will keep your personal information only as long as necessary to fulfill the purposes for which the information was collected:

• For inquiry leads who have not placed orders: we retain your contact information for reasonable sales follow-up period, then delete or anonymize if there is no further business.
• For customers with completed orders: we retain records for accounting, warranty and after-sales support according to legal requirements.
• When you request deletion, we will erase your data unless we are required to keep records by law.

9. Third-Party Links

Our website may contain links to external websites, including Meta, YouTube, supplier websites and other third-party sites.

We do not control these external sites and are not responsible for their privacy policies and content. We encourage you to read the privacy policy of each website you visit.

10. Children’s Privacy

Our website and services are intended for business buyers and adult commercial customers. We do not knowingly collect information from children under 16 years old. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page and publish the revised version on https://bq-forklift.com/privacy-policy/.

Your continued use of our website after the update means you accept the revised policy.

12. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or your personal data, please contact us:

• Company Name: BeiQiang Forklift
• Website: https://bq-forklift.com
• Contact: WhatsApp: +8619131931232